Fiona Zheng

Welcome

Fiona Zheng

Tech Product Manager

Building better products with data, design, and AI

About Me

Turning Ideas Into Impact

I'm a Tech Product Manager at EY, one of the Big 4 consulting firms, where I help transform enterprise workflows through innovative digital solutions. My passion lies at the intersection of technology, strategy, and user experience.

With a foundation in Business Analytics from Ivey Business School, I bring a data-driven approach to product decisions. I believe the best products are built when we combine quantitative insights with deep user empathy.

Currently, I'm exploring how AI and automation can revolutionize the way enterprises operate, making complex processes more efficient and accessible.

Current Role

Senior Associate at EY, Toronto

4+ years

Education

Ivey Business School, Western University

Business Analytics

Certifications

Certified Digital Product Manager

Intermediate SQL

Expertise

Skills & Capabilities

A blend of technical and strategic skills bridging business objectives with technical execution

Product Management

End-to-end product lifecycle, roadmap planning, and feature prioritization

Stakeholder Management

Cross-functional collaboration and executive communication

Agile/Scrum

Sprint planning, backlog grooming, and iterative development

Data Analytics

Data-driven decision making, KPI tracking, and insights generation

AI Tools

Leveraging AI for workflow automation and product enhancement

Strategy & Consulting

Industry analysis, market research, and strategic planning

SQL & Data

Database querying, data extraction, and analysis

Microsoft Excel

Advanced modeling, analysis, and reporting

Journey

Professional Experience

From consulting internships to leading digital transformation at a Big 4 firm

June 2021 - PresentCurrent

Senior Associate

EY
Toronto, Ontario, Canada

Leading digital transformation initiatives and product strategy for enterprise clients. Driving AI-powered solutions to optimize business workflows.

2020

Marketing Data Analyst

Plooto
Toronto, Ontario, Canada

Worked on setting ICP through analyzing internal and external marketing data. Provided suggestions on social media strategy, client management, and revenue generation.

2018 - 2019

Analyst

Empire Square Group
Canada

Conducted market analysis and supported strategic decision-making processes for investment initiatives.

2018

Strategic Consulting Intern

Accenture
Beijing, China

Completed New Retailer and Pharmaceutical industry analysis. Supported strategic consulting projects for major clients.

2016

Intern

US Congress - Honda Office
Washington D.C., USA

Worked in Congressman Honda's office, gaining firsthand experience in policy-making and constituent services.

Continuous Growth

What I'm Learning

Lifelong learning is my passion. Here's a glimpse into my current AI training journey.

In Progress

AI Product Strategy

Exploring how to integrate AI capabilities into product roadmaps and deliver value to users through intelligent features.

Exploring

LLM Applications

Understanding large language models and their practical applications in enterprise workflows and automation.

In Progress

AI-Powered Analytics

Learning how to leverage AI for deeper data insights, predictive modeling, and automated reporting.

Experimenting

No-Code AI Tools

Experimenting with no-code platforms that enable rapid prototyping of AI-driven solutions.

“Keep finding valuable things in life.”

— My personal motto

Let's Connect

Get in Touch

Whether you want to discuss product management, AI innovation, or just say hello — I'd love to hear from you.

Designed & built with care